The blog
On custom CRMs, MCP and the real cost of automation. With numbers.
4 min read
What MCP is, and what it actually changes in your CRM
MCP lets Claude or ChatGPT read and change your database directly. What it is, what it fixes about the real CRM problem — 55% fail — and what it does not.
4 min read
Why agency automations break
They do not break through carelessness — they break by design. What a workflow costs, the 15% to 25% it drags every year, and when one is still worth it.
4 min read
What a per-seat CRM really costs
The seat price is 50% to 70% of the bill. Implementation, an admin, AI add-ons and the shadow stack: the 2026 numbers, and when per-seat stops adding up.